Frances Bean Knows everything

October 6, 2009

The “American Girl” Effect

Filed under: rants — Tags: , , , , , , , , — Frances Locke @ 2:58 PM

american girl1

News of the release of a new American Girl doll, Gwen really got me thinking. According to the little book that comes with the doll, “Gwen” is homeless. Apparently the mother in the story loses her job, and they end up sleeping in their car.  What I love is that this doll cost almost one hundred dollars. Yeah, the doll that is supposedly advocating some kind of tolerance for the downtrodden, costs more than a week’s worth of groceries.


I have an issue with this whole culture that has sprung up surrounding these overpriced status symbols. First of all, they are a serious waste of money. And for what? So your little lovie can have the best of the best? Why not get the thirty dollar Target knock off (which is still ridiculously priced for a baby doll if you ask me) and be done with it. Because then every other spoiled child and Mombie on the block will shun your precious bratleigh for not having the “brand name” doll.

What kind of example does this set for our children? That money means everything, and you aren’t worth anything unless you have the latest status promoting tool being pushed by Mattel? When does it end? Today its American Girl , tomorrow its coach and a land rover.

What annoys me the most? When people who don’t have disposable income throw their money down the toilet.   If you and your child are living with your parents, and you can barely pay your bills, spending two hundred dollars on a silly doll and some accessories isn’t advisable. Did I mention that the AG hairbrushes cost seven dollars? I didn’t pay that much for my own brush.  And no, the brush does not come with the doll. That’s separate.

I came upon this story in the consumerist . Apparently not only would the folks at American Girl not style a “fake” dolls hair (which is actually understandable, what major company services another brand products?) but also felt the need to mock the poor child for not being able to afford a “real” doll. I have to admit some of the facts in the story are questionable (read the original blog here).However, if this woman’s story is true, then it just proves my point. That nothing good can come of the elitist culture that these dolls, and other luxury products like them have created. And who stands to be hurt the most? Our Children.



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